How Do You Pay A Powerful Compliment?
I received a powerful testimonial from a client. I often receive nice letters after my presentations, but this note stood out as exceptionally genuine, specific and sincere. I read it twice, and that got me thinking. I write ‘Thank you’ notes every week to colleagues, suppliers and friends. Perhaps you do, too. But how many of my notes – or yours – pack such a positive punch? I thought, ‘If I am going to take the time to send a note, why not write one that really stands out?’ So I studied my client’s message again and found four distinct elements working closely together: 1. Acknowledge the high level of quality received. 2. Report the impact this quality had on the people. 3. Explain how the experience exceeded expectations. 4. Gesture towards positive interactions in the future. This formula is simple yet powerful. I used it to compliment a scuba-diving resort I visited for a week. Here’s my letter. It took two minutes to write. Dear Kungkungan Bay Resort, I want to thank you for a t
