Why Use ABCe?
The best way to ensure these figures are accurate is to have them audited by an independent third party to a single agreed standard. ABCe is a division of the ABC (the non profit distributing, UK & Ireland media industry owned auditors – www.abc.org.uk) All ABCe data is prepared to standards agreed by JICWEBS, the Joint Industry Committee for Web Standards (www.jicwebs.org), which is the body created by the UK and Ireland media industry to ensure independent development and ownership of standards for measuring digital media.
