How does an Ads Placemat work?
• No other form of advertising can convey information and publicity over such a long period of time consciously and subconsciously. • Readership is mostly by professionals in the class A-B market and some class C, during periods when they are relaxed and free to absorb new information i.e. mealtimes. • Ads on place mats are a proven medium for advertising and have been commended by NEWSWEEK MEDIA MAGAZINE, ‘absorbed by 76% of its readers (diners)’ • It negates diner’s boredom whilst waiting for their orders. • Exposure to the Ads Placemat can reach as high as 45 minutes. • Impossible to ignore, nor thrown in the bin, as they are an integral part of the restaurants presentation, but they can also be taken home by the diner’s after the meal, if they so wish.
