What are MOV files?
The .MOV file format is a MPEG 4 video format first released in 1998 and is used in Apple’s Quicktime program, which is a media player similar to Windows Media Player. Like WMV (Windows Media Video) the .MOV format is only connected with Quicktime. The MOV file extension normally represents a QuickTime multimedia file. QuickTime is a movie/video/multimedia format developed by Apple and is often used in websites, mostly for streaming audio or video. The QuickTime (.MOV ) file format functions as a multimedia container file that contains one or more tracks, each of which stores a particular type of data: audio, video, effects, or text (e.g. for subtitles). Each track either contains a digitally-encoded media stream (using a specific codec) or a data reference to the media stream located in another file. Tracks are maintained in a hierarchal data structure consisting of objects called atoms. An atom can be a parent to other atoms or it can contain media or edit data, but it cannot do both