Do Americans Desire Non-GMO Foods?
Polls consistently show that a significant majority of North Americans would like to be able to tell if the food they are purchasing contains GMOs (a 2008 CBS News Poll found that 87% of consumers wanted GMOs labeled). According to a recent CBS/New York Times pool, 53% of consumers said they would not buy food that has been genetically modified. The Non-GMO Project’s seal for verified products will, for the first time, give the public an opportunity to make an informed choice when it comes to GMOs.
