Whats CRM?
Customer Relationship Management (CRM) is a term used in the IT industry to describe methodologies and software that help businesses manage their customer relationships. CRM systems act as knowledge banks about your customers, giving you immediate access to all the information you need about your customers and their touch points with your business. CRM strategies help you increase the lifetime value of your customer relationships. While CRM systems focus on the business processes involved in sales, marketing and service, organizations today need to deliver a different level of service that involves all their relationships, including those with suppliers, partners, and employees. Its what we call Total Relationship Management.
