What makes the ABC catalog different?
Unlike many other catalogs, the ABC catalog is fully vetted, which means that the book choices are determined by ABC, not by the publishers or other third parties. This makes for a much more involved editorial process, as well as a final product that ABC booksellers can really use and recommend. Consequently, the publisher costs for inclusion in the ABC catalog are less expensive than other catalogs which allows them to support a large number of the books ABC requests. Supporting a book in the ABC catalog gets publishers a big bang for their marketing buck. Read more about the selection process here.
