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mail subject line don s: Exclamation Points, CAPS, Quotation Marks, the word “Hi” and the phrase “RE: How are you?

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mail subject line don s: Exclamation Points, CAPS, Quotation Marks, the word “Hi” and the phrase “RE: How are you?

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• E-mail copy that sells: • Deliver a personal message. Don’t send out a slick pitch letter. • Get to the point. Don’t make people figure it out for themselves. • Give people an incentive to buy. Don’t restate your everyday low price. • Drive people to your web site. Don’t try to close the sale by e-mail. • When designing copy for an email campaign, make sure your message is focused on the “Call to Action.” Whether it is a hyperlink, phone call, direct reply or any other type of communications vehicle, it is important to place the “Call to Action” at the forefront of the copy. • You can rent the most targeted list of e-mail addresses on the Net, but you won’t get very far if you don’t match your message to the medium. • The main advantage of doing e-mail marketing in-house is that you maintain control of all systems, procedures, and proprietary data. • In E-mail marketing, large mailings are not necessarily the best thing to do. Your servers could be overwhelmed by response. Time relea

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*Sadly, we had to bring back ads too. Hopefully more targeted.