What is an “Advance” or “Teaser” poster?
This is a style of film poster intended for display prior to a film’s release and used before the final style poster. For films with smaller budgets or movies that flopped at the US box office, only one poster is issued which is used as both the advance and the regular. These advertising materials are distributed well in advance of the film’s projected release. Hence the name. An advance poster may differ significantly in artwork or is similar to the regular/final poster print but with an added line of copy for a projected date of release (e.g. “Coming This Summer” or “Coming Soon”) or in the US the abbreviation “Adv” or the words “Advance” or “Teaser” in the lower bottom corner. A teaser poster is a special type of advance poster designed to get you interested while revealing very little info about the film, missing credits and sometimes even without the title of the film. All teasers are advances, but not all advance posters are teasers. These cinema posters are usually a better inve
