What would Steve Jobs Do?
What happened? Some slides were beautifully crafted. One showed the Nexus One next to a pencil on one side (to show how thin it is) and a Swiss-army knife on the other (to show how light it is). If the slides were not the problem, why didn’t Google’s presenters impress the press? The problem was threefold: Lack of practice. It’s hard to say how many times Google executives ran through the presentation, but it didn’t look like much, at least to media observers and Twitterati, who were making comments about the speakers’ lack of polish, citing the number of “ums” and “ahs” that filled the event. One presentation design expert told me: “Today you can’t afford to alienate anyone. A sloppy presentation can make people feel like you didn’t care enough to make it interesting or that you didn’t value their time as much as you valued your own.” Thousands of hours must have gone into the concept, design, and production of Google’s phone. The speakers might have appeared more polished if they had
