WHAT IS GUAYAKIS BUSINESS MODEL?
When you purchase Guayakí Yerba Mate at the “MARKET” you are “DRIVING” the “RESTORATION” of the Guayakí Rainforest Preserves and its people. Guayakí creates markets for rainforest mate which provide a sustainable economic alternative to destructive income generating practices such as deforestation for lumber, cattle grazing, and monocrop agriculture. This principle of renewable resource management supported by consumers of sustainable products is called Market-Driven Restoration™. Guayakí uses a triple bottom line to measure success: Economic Viability, Social Justice and Environmental Stewardship.
