How Do You Buy Good And Cheap Stocks?
Many investors love to buy cheap stocks, but as Mr O’Neil (investors.com) puts it: “Stocks are cheap for a reason”. In many (but not ALL) cases, investors do not realize that the stocks they bought cheaply belongs to a company mired in problems with slowing earnings, sales growth and shrinking market share. These are bad traits for a stock to have, regardless of how cheap it is. Nonetheless, although most investors have lost money buying cheap stocks, there are still many savvy investors (read: Warren Buffett) who have made fortunes buying cheap BUT GOOD stocks. How did they do it? Below are some guidelines: Buy a business, not a stock. When evaluating a stock, see yourself as a business owner, not a stock investor. Only buy businesses that you understand. When you understand a business, you will be able to evaluate important questions like: Is the company’s stock cheap because it is losing market share? What are the challenges faced by the company? Buy stocks in companies that have a
