What are business communications?
When one talks about business communications, the subject in principle falls into three categories: product related, corporate or financial. The means by which messages are broadcast and information is best imparted vary in each case, and there are a wide variety of traditional techniques, starting with the use of old line broadcast media, TV, press and radio advertising for what are generally called ‘above the line’ marketing purposes – ‘above the line’ being an accounting related term (how those so and so’s creep into every aspect of business life) relating to where in the corporate profit and loss account the costs of this activity fall. We are all to a degree aficionados of advertising of this type, if not experts, and while it will be apparent that style and approach has moved forward unbelievably (just look at the cringe making telly ads of the 60s) the fundamental techniques have not. What has changed are the number of commercial TV and radio stations, and text/poster advertisin
