Why is XS packaged in 8.4 oz. cans?
The 8.4 oz can size became very popular with the explosion of the energy drink market. This size is very comfortable to hold, especially for young adults. It fits conveniently into briefcases and purses. Perhaps most important is the fact that an 8.4 oz can is small enough to consume in a single sitting. 12-16 oz drinks may not be completely consumed in a single sitting, so they may spill or go to waste. XS recently launched a 12oz Cranberry Grape and is reviewing it’s success in the marketplace.
