What is Nikes Corporate Strategy?
Nike Corporate Strategy has gone through several distinct phases: • The Ignore it Phase 1963-1991Denial Phase 1992 to 1996 – Nike separated themselves from the subcontractor production of their own goods in order to claim that the working conditions were just not their responsibility. During the late 1980s and 1990s the anti-sweatshop movement pointed out that Nike sets the contract terms, including the percent of labor costs. This exposure weakened Nike’s ability to play one poor nation against another, in choosing which subcontract factories to incorporate in their supply chain. • The Monitoring Phase – 1996 -1997 – Nike, began to pay “corporate-friendly” private accounting firms to come into their factories, make announced visits (with pre-submitted questions) and assess the working conditions, then call it “independent” monitors. • 1997 – Vada Manager says he was hired by Nike in 1997 to provide political insight and strategy” (March 12, 2001 Swoosh Wars MSNBC). • 2000- 2001 – In y
