What is SkyBridges target market?
Our focus is on users who cannot easily be served by terrestrial services. Many of these will be individuals and small to medium-sized businesses in less densely populated regions. But a very important part of our market will be multinational clients that have a requirement for consistent high-quality service to all their sites. If you have a big company that has offices in 100 countries — Alcatel has offices in more than 100 countries — often you have factories and small offices outside the larger cities. It’s very difficult to obtain services to all those locations because you would have to have agreements with (telephone) operators all over the world. Satellite is globally available and can be used to offer high-speed service to all locations. Q: How will your services be marketed? A: SkyBridge will be a wholesaler of capacity to telecommunications operators and other service providers, which will themselves market the services to end users. There will be no direct link between Sk
