Is brand loyalty sensible?
To some extent, it is; after all, it’s a lot easier for someone to keep doing the same thing over and over again then try something new. The question is if you’ll continue to get satisfactory (or better) results if you keep going with the same brand instead of researching other brands. It’s a tough question to answer, and it’s likely going to vary from situation to situation. For instance, I stay with Sprint not because I like their customer service, but because I like their pricing and their data speed; I was on TMobile previously and loved their service but they didn’t have the data speed I needed. While I consider other brands of bicycles based on price when I look at them, I tend to go back to the one I like provided that the price is at least in the ballpark. So, in the end, my take is this: brand loyalty exists for a reason. If you are loyal to certain brands (or stores or mutual fund houses or banks or whatever else), consider what your reason is (or reasons if there are lots of
