Will Green Jobs Become the New Greenwash?
Green jobs are coming, and they’re going to be a big part of rebounding from the global economic downturn – but without a clear definition of what a green job is, will companies use the term to intentionally or even unintentionally mislead people? Joel Makower, Executive Editor of GreenBiz.com and author of Strategies for the Green Economy warns that the fervor over green jobs could lead to misuse of the term, and eventually engender cynicism about all things ‘green’. Makower explains that, since the term ‘green jobs’ has been thrown around so much lately, people are putting all of their hopes on the idea that millions of green jobs are definitely imminent and will save the economy. In the coming months, we’ll hear many green jobs claims by companies, industries, states, politicians and others interested in showcasing the job-creation potential of the green economy. But without a real definition of what makes a job ‘green’, the term could be easily misused. From Joel Makower: The squis
