Why the Pig Name?
The Pig Pen was aptly named. With round after round of experimentation and product testing in constant progress, it was always messy. In time, our absorbent socks, lying in pools of dirty oil, acquired the nickname “pigs” because they looked like they were wallowing in the stuff! However, when it came time to trademark the product, we weren’t sure that “pig” would be the best name for a new industrial maintenance product. After evaluating the word and the characteristics of the product, a large advertising agency advised, “Don’t call your products, Pigs. Industry will never accept it.” But our customers loved the nickname and so we took their advice instead. Continuing to disregard the advice of learned consultants, “Pig Corporation” was chosen as the corporate name. But when company co-founder Ben Stapelfeld went to register the name, he discovered that a Pennsylvania farmer had already registered the name “Pig Corporation.” Undaunted, Ben simply added the word “new” at the beginning
