Do customers request CAD drawings?
Offer downloadable CAD drawings on your site. Most “best-in-class” engineering organizations — 77%* — have adopted and are more likely to deploy 3D CAD technology. By providing downloadable CAD on your website, you’re helping potential customers do their jobs. • How do your customers search for what they need on your site? Many website visitors search for information by product or service, or solutions to their problems. Include rich, detailed content that explains how your products can help customers and potential customers solve their problems. And, be sure to include information that tells visitors how — and why — they can take action from each page of your website. Focusing on your website as a 24/7 sales channel is a strategy which has already paid off for many industrial companies, including Buckeye Shapeform, which offers electronic enclosures, instrumentation knobs, novelty cans and deep-draw metal forming capabilities. Ken Tumblison, president of Buckeye Shapeform [www.buc
