Why did CODA move to Salesforce.com?
After meeting Steve Pugh, CEO of CODA Financials, Inc., I wanted to understand why this mid-market financial applications vendor decided to build its next generation infrastructure on Salesforce.com’s infrastructure. I found the decision making to be quite interesting. First, for some background, CODA decided that it was time to move. The company has a habit of migrating to the next big platform of the day. The company started out writing its applications for the HP 3000 in the late 1970s and then moving to Digital Equipment’s VAX platform in the 1980s. After that CODA moved its code to the AS/400. The next platform was client/server in the 1990s – which was basically a browser-based environment. Now fast forward to the current decade. CODA decided to build the platform on top of salesforce.com. CODA was familiar with Salesforce.com because the company is a Salesforce customer. The objective of the movement to a new platform was based on the ambitious plan to do for financial products
