Important Notice: Our web hosting provider recently started charging us for additional visits, which was unexpected. In response, we're seeking donations. Depending on the situation, we may explore different monetization options for our Community and Expert Contributors. It's crucial to provide more returns for their expertise and offer more Expert Validated Answers or AI Validated Answers. Learn more about our hosting issue here.

What is OzTAM?

April 26, 2017oztam

0

Posted

What is OzTAM?

1 Answer

0

Posted

OzTAM manages and markets television ratings data covering all channels for the five city metropolitan areas and nationally for Subscription TV. OzTAM television ratings information is the currency by which television is bought, sold and evaluated. It is used by organisations such as television networks, advertisers, advertising agencies, media buyers and program suppliers. They use the data to assist them in assessing program and network performance and to understand viewer behaviour. OzTAM encourages joint media and advertising participation to address relevant industry matters. OzTAM is owned by the three metropolitan commercial television networks Seven, Nine and Ten. Network ABC, Media Federation of Australia (MFA), Advertising Federation of Australia (AFA), Australian Association of National Advertisers (AANA) and Australian Subscription Television & Radio Association (ASTRA) have observer status at OzTAM board meetings.