How does video ad click-thru Rates compare to banner ads and search engine marketing?
Our click through rates (CTRs) ranges between 0.15% and 0.45%, which is about 10 times the CTRs of conventional display (banner) ads. Video ads also deliver a much more vivid impression of your business that has much higher impact than a text ad. Video ads can communicate ambiance, which is vital with resorts, restaurants, retail stores, real estate, and health and wellness services. Businesses such as law firms, accountants, realtors and other professional services can communicate an image of integrity that is almost impossible to transmit in a text ad. Trade services also benefit from video’s unmatched ability to show your business as professional and well-established. Video advertising has a greater impact, reaches and engages with a different audience than keyword-based text advertising. We recommend that you embrace the strengths of all these various advertising channels and that you add video to a holistic marketing plan that might include text-based ads and print advertising.
