Are hotel chains losing their grip?
The reason for choosing a hotel chain like Holiday Inn or Best Western doesn’t exist any more because of traveller review websites, argues Leonardo Stassi on Hotel Blogs Before the arrival of the internet, people were attracted to the safety net of a standardised hotel. They knew what they were getting. But nowadays, customers can hop onto Tripadvisor.com or Holidays Uncovered and find out all the gory details of their potential accommodation at the click of a mouse. But do we always have the time to sift through scores of reviews, which might not even be reliable? With more people taking frequent, short trips (often on cut price airlines) we’re still likely to opt for the quick and easy option of a chain hotel. Time-poor business travellers are also fans of the chain hotel, as a Trip Advisor survey showed today. Are chain hotels still popular among your customers?
