What is the problem with the pink ribbon?
Unfortunately, the pink ribbon is a symbol that has been co-opted by big business to sell products. Many of these companies only give a small portion of the proceeds to breast cancer organizations. None of the money goes to breast cancer prevention. Worse yet, many of the companies who profit from breast cancer may actually be contributing to the problem. Yoplait Yogurt for example, sells yogurts with pink tops every October. Yet, until a recent national campaign in which MBCC participated, Yoplait came from cows treated with Bovine Growth Hormones that have been linked to breast cancer, as of Summer 2009, Yoplait has stopped using rBGH. In addition, you should know that Yoplait donates ten cents for every pink yogurt lid mailed back, meaning you’d have to eat three yogurts a day during the entire four-month campaign in order to raise $36 for the cause.
