How did Jedidiah start?
It started as an idea in a high-school youth room in San Diego. The idea was to create a brand that had an alternative image, that was the opposite of most brands in the Action Sport Industry. An image that had a heart for serving others rather than expecting the world to serve us. How did Jedidiah become involved in humanitarian efforts? We learned after a few years that we needed to do more than just say all the right things. We learned that people really won’t listen to what you have to say until you have earned their respect by what you are doing. So our Hope Collection and 1% for Humanity programs are the tangible/accountable ways we live out what we believe in our brand. All of our humanitarian partners have developed out of relationships. We work with people we know. All of our partners work with people in crisis—people who are suffering from no fault of their own, people who need to be loved. Do you have any personal stories of lives changed? Mostly our own. It is a repeated st
