What is Allergy/Asthma healthTrak?
Allergy/Asthma healthTrak is a consumer marketing research service offered by Marketing Technology Solutions Inc.. Consumer marketing research is critical to most product manufacturers. It entails gathering data from a large group of consumers who provide their opinions, attitudes, and behaviors about specific topics. In aggregate, this information gives manufacturers key insights about the latest trends and, most importantly, allows them to hear the voice of you, the consumer. Knowing what the consumer desires, product manufacturers will develop products to meet those needs. In this way, your participation in consumer marketing research allows you to voice your opinions and help shape future product development. There are different types of consumer marketing research. Allergy/Asthma healthTrak is research that is built around a consumer research panel. A consumer research panel is simply a collection of individuals that provide information about specific topics over a period of time.
