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What do terms like “impressions”, “Click-through hits” and “ratio of hits or click rate; mean?

April 26, 2017Click hits impressions mean rate ratio terms

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What do terms like “impressions”, “Click-through hits” and “ratio of hits or click rate; mean?

1 Answer

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10 Posted

Impressions are the number of times your banner has been displayed on other members’ sites. Click-through hits are the number of times someone has seen your banner on a member’s site and clicked on it to visit your site. Ratio of hits or “click rate” is the number of your banner impressions divided by the number of hits, telling you a percentage based on how many hits you are getting per 100 banner impressions.