Is there any recent paradigm shift in IEC strategy in India ?
Ans. Govt. of India has brought paradigm shift in IEC strategy by making it more holistic and giving equal importance to all four routes of transmission. Emphasis is placed on the ABC approach to AIDS prevention. A Abstinence translates to efforts to delay sexual initiation among young people; B – Be faithful focuses on remaining faithful after marriage; and C = Condom use promotes safer sex practices and condom use among people who are sexually active. The ABC approach is widely accepted as a model to approach adolescents and young adults where HIV infection has been spreading most rapidly, as the approach is not only flexible but also comprehensive.
Ans. Govt. of India has brought paradigm shift in IEC strategy by making it more holistic and giving equal importance to all four routes of transmission. Emphasis is placed on the ABC approach to AIDS prevention. A – Abstinence translates to efforts to delay sexual initiation among young people; B – Be faithful focuses on remaining faithful after marriage; and C = Condom use promotes safer sex practices and condom use among people who are sexually active. The ABC approach is widely accepted as a model to approach adolescents and young adults where HIV infection has been spreading most rapidly, as the approach is not only flexible but also comprehensive.
