Isn usability expensive?
It is expensive not to mind usability. You will lose sales and a lot of goodwill when your site is a frustrating environment. IBM is a strong advocate of usable designs, and quotes that as a rule of thumb: every dollar spent in usability earns a return of $ 10 to $ 100. (click here for other convincing quotes) Usability issues need to be resolved sooner or later. So: analyze your site and its users now, and start reaping the benefits.