Why The Fruit Juice Concentrates?
For most, Gojis are an acquired taste. The addition of other fruit juices evens the taste. When I asked Dr Earl Mindell why “cooked concentrates” were added to this juice his response was all the juices in Himalayan Goji Juice are cold processed. I looked on the bottle and sure enough the “This product pasteurized.” note was conspicuously missing. He had my attention now.