What is Drip Marketing?
• Drip Marketing solves the problem of staying ‘top of mind’ throughout your prospects buying cycle, allowing your salespeople to build credibility and trust even before deals are ready to close. The phrase drip marketing comes from the agriculture and gardening practice called “drip irrigation.” This method waters crops or plants using small amounts of water over long periods of time. Drip marketing differs from a “marketing blitz,” where marketing efforts are compressed within a short time frame. The theory behind the “Drip” methods depend on the value of repetition — and a slow build — to achieve the desired results. Learn more about how Drip Marketing can help you generate leads .
