What skills do employers look for when hiring someone for an entry-level PR position?
That depends on the position. Some strengths are important to all PR activities – the ability to listen effectively, the ability to work well under pressure, a vibrant personality, common sense, energy, curiosity, organization, ability to learn, creativity, stamina, organization, and literacy. In addition, employers will look for a good knowledge working knowledge of basic PR skills – the ability to write well for a variety of purposes, the ability to develop media (and other audience) lists and contacts, research skills, and project coordination.
