Aren’t specialty shops cheaper?
Yes, in some cases they are. But your goal when developing advertising should be to produce results so your business can be successful, rather than saving a few bucks. Specialty shops may offer a low price and quick turn around, but your company image and advertising will significantly suffer from the lack of an agency’s proper research, strategy, and professional execution. Successful companies are not created when they approach their advertising with this ineffective a-design-is-a-design approach. Don’t get us wrong, specialty shops could employ good, creative designers, but they will not have the time, expertise, or the available resources to first develop the strategy for your company’s advertising to produce results. That is the bottom line of creating advertising.
