Who attends ICA FolkFest?
Over the 10 day festival, FolkFest attracts up to 150,000 people. Although the majority of attendees are from Greater Victoria, 24% of those attending in 2005 were from out of town. 43% of those tourists were from BC (20% from Vancouver Island) but FolkFest also attracted visitors from as far away as Europe, Asia, Colombia and South Africa. Attendees are predominantly women between the ages of 25 and 59, most of whom attend with their families. In recent years, FolkFest has seen a considerable increase in the number of children and youth who are attracted to FolkFest. This is largely due to our efforts to expand programming for children and youth in their twenties, in order to ensure the festival’s viability and sustainability for the next 33 years.
