Why do creators only get such a small percentage? This seems like significantly less than what creators could get from Steam, Apple, PSN or WiiWare.
The revenue split percentages offered by Xbox LIVE Community Games are among the highest paid out to any game creator in the industry. Creators will receive up to 70 percent of the total revenue from their game sales as a baseline. We will also invest in and feature a handful of games at a time by promoting them both on the console as well as on Xbox.com. During that time we may use an additional portion of the revenue to support our publicity efforts. Basically, the developer will always benefit from the sales of their games and we’ll be working with our merchandising team to help boost the game’s revenue when we see potential for even greater success. This business model will act as an additional incentive to for game creators ensure that the best, most innovative games continue to be made for Xbox 360.
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