How does PR work in Japan?
BJ: There’s one person — I cannot say his name — who’s a famous U.S. blogger. He tried to come over and explain to the Japanese the way that blogs are done. He said, “Blogs work because people check the Internet at work. They check it at home. They’ve got all this time, and they want to constantly get news all the time. So you have to, every few minutes, put an update up there and have the news constantly rolling out — even if it’s not the greatest of news — it’s just that people are constantly seeing new stuff.” The Japanese are like, “No, we want to collect all of our news stories and post it at one time at night.” He responded, “That’s not how you should do blogs. Blogs have people continually coming to them multiple times, and you get more hits because they don’t know when the news is going to be there. Once a day — that’s how regular websites are run, not blogs.” That, right there, in a nutshell, is what Japan’s all about. It’s about a steady, time-controlled release of infor
