What is one2one marketing?
One2one marketing focuses on an individual’s needs. You need to communicate to your target prospect how your product or service addresses his or her specific need. All communication must be tailored to fit the individual, who is very likely to look around for better options if you fail to create desire or meet expectations. “We know what you want, and we have what you need”—this is the message that you want to get across. This personalized marketing approach is then repeated with each of your prospects, focusing on the ones who are more likely to forge a lifelong relationship with your company or institution. How can colleges and universities take advantage of one2one marketing? One2one marketing provides innovative ways for colleges and universities to increase the number of their students. Instead of saying “Dear High School Senior” on the salutation, you actually print your recipient’s first name. You work with a database that lists high school students’ interests, highlight specifi
