Why were ISAs introduced?
ISAs were set up to encourage both long term and short term saving and have since proved one of the most popular tax efficient ways to save and invest money. They were only guaranteed to run until 2009; however the new changes to ISA rules, that come in to effect from 6 April 2008, mean that ISAs will remain indefinitely. Please note: all investment returns are determined by performance, marketing conditions and overall economic factors which may not be repeated in the future. Therefore, past performance is not necessarily a guide to future returns. Asset ClassesFind out which asset class is most suitable for you: Cash, Equities, Property or Bonds Assess your RiskTake our simple questionnaire to understand your attitude to risk Click on the following links for more explanation on: • Monitored Informed Investing (MII) • Fund of Funds • Structured Products • Investment Bonds • Collectives • ISAs • Deposits • What is a Platform?