Why IMS?
IMS is an important architecture for the telcos for three reasons. First, it monetizes the IP network. Todays telco IP residential revenues are generated by broadband access and ISP service. Both are flat-rate, all-you-can-eat. The reason is that the Internet was designed for routing and connectivity, not for usage monitoring. IMS gives telcos control over IP networks so they can offer and bill for usage, applications and QoS-based services. Second, the telco can create new services and businessesfor example, seamless wireline, wireless and IP networkingand more importantly it can unbundle customers from the network and introduce non-telco products that have a telecom component. Third, IMS enables operational efficiency. An IMS architecture can lead to the removal of OSS/BSS smokestacks. The bottom line is that all future services will only need one OSS/BSS.
IMS is an important architecture for the telcos for three reasons. First, it monetizes the IP network. Today’s telco IP residential revenues are generated by broadband access and ISP service. Both are flat-rate, all-you-can-eat. The reason is that the Internet was designed for routing and connectivity, not for usage monitoring. IMS gives telcos control over IP networks so they can offer and bill for usage, applications and QoS-based services. Second, the telco can create new services and businesses—for example, seamless wireline, wireless and IP networking—and more importantly it can unbundle customers from the network and introduce non-telco products that have a telecom component. Third, IMS enables operational efficiency. An IMS architecture can lead to the removal of OSS/BSS smokestacks. The bottom line is that all future services will only need one OSS/BSS.
