How will the Arena and West Haymarket Development benefit Lincoln?
The development of West Haymarket and the building of a new Arena will benefit the city of Lincoln directly and indirectly. First, according to an economic analysis report by the UNL Bureau of Business Research, a new arena could generate as much as $5 million a year in new business revenue and $2 million a year in labor income. On average, each visitor to Lincoln generates approximately $300 a day, in lodging, food, and commercial revenue. During construction of the arena, approximately 5,500 jobs and $180 million in revenue will be generated, providing a much-needed and timely economic stimulus for Lincoln. Second, a city’s amenities are important factors in attracting and retaining a workforce of young people and families with children. These groups also make up a large percentage of arena users. Without a new arena, it is feared that many of these next generation citizens will be drawn to live elsewhere if our community cannot offer comparable lifestyle choices, amenities, and ente
