What is the difference between a product lifecycle and an SDLC (System Development Lifecycle)?
A product lifecycle surrounds the System Development Lifecycle. The SDLC includes all of the phases of requirements creation, software development, testing and implementation. The product lifecyle starts before this process, with the necessary market research, competitive analysis and business case development. The product lifecyle would then add to the SDLC with all of the planning for marketing communications, sales materials, training and roll-out to market. [back to top] When IT delivers the application is the work then done? Let me ask you, when your retail outlet is built, is the work then complete? Is that it? Or, do you have to think about the ongoing cost of having a retail outlet, maintaining and perhaps enhancing it over time? It is the same with electronic media and distribution channels. These too must be enhanced, managed and maintained over time, to keep the customer brand experience fresh and satisfying. This planning must be done during the conceptual ideation, design
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