Why did Nike 6.0 change its logo?
Nike 6.0’s main priority is to support our athletes, through our products, the brand identity, events, and marketing efforts. 6.0 started out 5 years ago as a young brand with a young team. The average age was 14. Fast-forward and the athletes’ achievements expand daily – multiple X games medals and a Jr. World Champion, as do their contributions to their sports. Through dialog and discussions with the athletes and the brand team, it became very apparent that the athletes had matured and no longer related to the logo. We respected that and decided that evolving the logo, the most important brand identity, to reflect the evolution of the athletes and the brand made the most sense. Everyone’s stoked on the new logo.
