How did gregorian chant get its name?
Although popular belief credits Pope Gregory the Great with having personally invented Gregorian chant, scholars now believe that the chant bearing his name arose from a later Carolingian synthesis of Roman and Gallican chant and that at that time the attribution to Gregory I was a ‘marketing ruse’ to invest it with a pedigree of Holy Inspiration in efforts to create one liturgic protocol that would be practised throughout the entire Empire.