Why does Heinz ketchup say “57 varieties”?
The Heinz 57 Varieties slogan is synonymous with the name “Heinz.” Our corporate history tells us that in 1896, Henry John Heinz noticed an advertisement for “21 styles of shoes.” He decided that his own products were not styles, but varieties. Although there were many more than 57 foods in production at the time, because the numbers “5” and “7” held a special significance for him and his wife, he adopted the slogan “57 Varieties.” Thus, a new advertising campaign was launched for Heinz 57 Varieties — and the rest is history!
