What is RSS/XML?
RSS stands for “Real Simple Syndication” which is a specific type of file format that can be automatically read by News Aggregators that subscribers have installed on their computers. Many websites publish an RSS feed that a visitor can add to their news reader and get automatic updates when new items are published. This is a method of receiving news without using email and without the potential problems of email filters inacurately filtering messages. RSS is a new technology that according to a 2005 Yahoo survey showed only about 12% of internet users had heard of RSS and only 4% have knowingly used RSS. With these statistics in mind RSS is an interesting new avenue for distributing content but isn’t about to replace email any time soon.