What is a Web Sites Goal?
–Here are some common goals for Web sites: • Advertise your company to the public • Post information about your products and services • Sell products and services • Provide customer support • Recruit new employees Once you know what youre trying to accomplish, you can map out a plan of attack. Think of your Web site as an electronic magazine and youre the editor. A good magazine editor always starts with the needs of his readers and then develops content tailored to the magazines audience. Q–What is a Web Site’s Target Audience? A–Here are a few good questions to ask yourself: • Who are your customers? • What are their demographics? • What information do they need from you in order to make their lives easier? • What do you offer that separates you from the competition? • What can you provide your customers that will keep them coming back to your Web site? Q–What is a Web Site Submission? A–The process of notifying the various search engines and related sites about your Web site. Q
