Whats with the Rooster?
We were looking for a fun company mascot, and our design team came up with the RiW rooster. We love him. He is what we say we are – loud, expressive, colorful. Sometimes a little over the top. And for those of us whose hearts go deep in our faith, there is a lot of symbolism around the rooster that means something to us – see Pete Diggity’s blog http://rediswhite.com/articles/2008/8/why-is-there-a-rooster-on-my-shirt where he talked about it. Things like the dawn, new life, things that arouse our conscience in big ways.
