Why PowerOn?
Recently, the CDC announced a 40% increase in the incidence of HIV over previous years. Of those 53% are MSM. We know that 40-60% of gay men surf the web looking for an offline hookup at over 80 websites that facilitate casual sex hookups. 12+ studies indicate that online hookups have 2 to 10 times the rate of unprotected anal intercourse. We need a stronger intervention that ensures our prevention message is in the venues that facilitate offline encounters. Plus, online outreach enables your agency to reach many more individuals in a group AND one-on-one setting that is simply unparalleled in traditional offline venues.
