Why is Nordstrom so coveted?
Cities compete for Nordstrom because the retailer’s air of affluence make the city more desirable for other tenants, and for out-of-town visitors. Nordstrom is a magnet for desirable retailers, including J. Crew and high-end furniture chain Restoration Hardware. Q: What separates Nordstrom from such stores as Lazarus or Dillard’s? A: Nordstrom’s merchandise is considered more upscale falling between Dillard’s and Saks Fifth Avenue. It also has earned national attention for its customer service and selection of shoes. Q: Because of increased competition, has Nordstrom changed the way it does business? A: Absolutely. For one, the piano player in some stores has been demoted. For nearly 20 years, Nords trom’s tuxedo-clad players have held center stage at its stores. Now, in some stores, the pianist has been pushed to a distant corner, not far from expensive ball gowns and evening dresses. The move is part of a larger plan to infuse energy and youth into the stores. To win back customers,
